Terms of Service

Acceptance & Overview

By accessing dentoxdigital.com or engaging Dentox Digital ("we," "our," "us") for any marketing service, you ("Client") agree to be bound by these Terms of Service. If you do not agree, please do not use our website or services.

These Terms, together with any signed proposal, statement of work, or service agreement, constitute the entire agreement between you and Dentox Digital. In the event of a conflict, the signed service agreement takes precedence.

We may update these Terms from time to time. The current version is always available at this URL. Continued use of our services after any update constitutes acceptance of the revised Terms.

Our Services

Dentox Digital provides dental-specific digital marketing services, including but not limited to:

• Website design and web development for dental practices
• Search engine optimisation (SEO) and Google Business Profile management
• AI agents, chatbots, and practice automation systems
• Graphic design, brand identity, and social media management
• Strategy consulting and practice growth audits

Services are delivered under individual project agreements or ongoing monthly retainers as defined in your signed proposal. The scope, deliverables, and timeline for each engagement are specified in the accompanying statement of work.

Payment & Billing

Payment terms are specified in your service agreement. The general conditions that apply to all engagements are:

• Project fees are invoiced as specified in the proposal (typically a deposit upfront and balance on completion)
• Monthly retainer fees are invoiced at the start of each billing period and are due within 14 days
• Late payments accrue interest at 1.5% per month (18% per annum) after the due date
• Dentox Digital reserves the right to pause services on accounts more than 21 days overdue
• All fees are quoted in USD unless otherwise stated in your proposal

Refund policy: We stand behind our work with a 90-Day Performance Guarantee. If we do not deliver measurable improvement within 90 days of campaign launch, we will continue working at no additional charge until we do. This guarantee applies to active retainer clients who have provided timely approvals and access. We do not offer cash refunds on completed or in-progress work.

Disputed invoices must be raised in writing within 7 days of receipt. We will investigate and respond within 5 business days.

Intellectual Property

Upon receipt of full payment for a deliverable, the Client receives full ownership of that deliverable (websites, copy, graphic designs, ad creatives, etc.). Prior to full payment, all work remains the property of Dentox Digital.

What the Client owns upon payment:

• All custom website code, design files, and written content produced for their practice
• Brand assets such as logos, colour palettes, and brand guidelines
• Ad creatives, social media assets, and marketing collateral
• Domain names and hosting accounts registered in the Client's name

What Dentox Digital retains:

• Proprietary frameworks, templates, and internal tooling used in delivery (not transferred)
• The right to display completed work in our portfolio and case studies, unless the Client requests otherwise in writing
• Ownership of any unpaid deliverables

The Client warrants that any materials they provide to Dentox Digital (logos, photos, text, video) are owned by them or they hold the necessary rights to use and licence them for marketing purposes. The Client indemnifies Dentox Digital against any third-party intellectual property claims arising from Client-provided materials.

Confidentiality

Both parties agree to treat the other's confidential information with care. Confidential information includes business strategies, pricing, patient growth data, campaign performance, and any information labelled confidential or that a reasonable person would understand to be confidential.

• Dentox Digital will not share your practice's strategy, performance data, or proprietary information with any competitor or third party without your written consent
• The Client agrees not to share Dentox Digital's pricing structures, internal methodologies, or proprietary processes with third parties
• Both parties may disclose confidential information to employees or contractors who need it to perform their duties and who are bound by equivalent confidentiality obligations
• Confidentiality obligations survive termination of the service agreement for a period of 2 years

These obligations do not apply to information that is or becomes publicly available, that either party already knew before the relationship, or that is required to be disclosed by law or regulation.

Client Obligations

A successful engagement depends on timely collaboration. The Client agrees to:

• Provide access, credentials, and assets required for service delivery within agreed timelines
• Review and approve (or provide feedback on) deliverables within the timeframes specified in the project plan
• Appoint a single primary point of contact with authority to approve deliverables
• Provide accurate and truthful information about their practice, patients, and results
• Not use Dentox Digital's deliverables for any unlawful purpose or in any way that violates applicable regulations

HIPAA & patient data: Dental practices that are HIPAA-covered entities are solely responsible for ensuring their own HIPAA compliance, including the compliance of any marketing activities. If your engagement requires sharing patient data with Dentox Digital, you must notify us before doing so so we can discuss a Business Associate Agreement (BAA). See our Privacy Policy for our patient data commitments.

Disclaimers

We deliver high-quality work and stand behind it with our 90-Day Performance Guarantee. However, certain outcomes are outside our control and we make no warranty for them:

• Search engine rankings: SEO results depend on Google's algorithms, competition, and your local market. We cannot guarantee specific ranking positions or timelines beyond our stated averages.
• Platform changes: Google, Meta, Instagram, and other platforms update their algorithms and policies continuously. We are not liable for ranking drops or reduced ad performance caused by third-party platform changes.
• Patient volume: Marketing drives awareness and intent; actual appointment bookings depend on your practice's availability, response time, and clinical experience.
• Third-party tools: We may integrate your services with tools like Google Analytics, CRM platforms, or booking systems. We are not responsible for outages, data loss, or policy changes by those third parties.

Our website and services are provided "as is" without warranties of any kind beyond those expressly stated in your service agreement. Nothing in these Terms limits any statutory rights you may have under applicable consumer protection law.

Limitation of Liability

To the maximum extent permitted by applicable law, Dentox Digital's total liability to the Client for any claim arising out of or related to these Terms or a service agreement shall not exceed the total fees paid by the Client to Dentox Digital in the three (3) months immediately preceding the claim.

In no event shall Dentox Digital be liable for:

• Indirect, incidental, special, consequential, or punitive damages
• Loss of profits, revenue, patients, or business opportunities
• Data loss or corruption caused by third-party systems
• Damages arising from Client delays, inaccurate information, or failure to comply with Client obligations
• Actions or omissions of third-party platforms, hosting providers, or tool vendors

These limitations apply even if Dentox Digital has been advised of the possibility of such damages. Some jurisdictions do not allow the exclusion of certain damages — in those cases, Dentox Digital's liability is limited to the fullest extent permitted by law.

Termination

Either party may terminate a service agreement by providing 30 days' written notice to the other. "Written notice" includes email to the contact address specified in the service agreement.

On termination:

• The Client will be invoiced for all work completed up to the termination date, payable within 14 days
• All deliverables that have been fully paid for will be transferred to the Client within 10 business days
• Unpaid deliverables remain the property of Dentox Digital
• Both parties' confidentiality obligations continue for 2 years after termination
• Access credentials provided by the Client should be revoked after transition is complete

Dentox Digital may terminate immediately (without the 30-day notice period) if the Client breaches these Terms in a material way and fails to remedy the breach within 7 days of written notice, or if the Client becomes insolvent or ceases trading.

There are no long-term lock-in contracts. Month-to-month retainer clients may cancel with 30 days' notice at any time without penalty beyond accrued fees.

Governing Law & Contact

These Terms are governed by the laws of the jurisdiction in which Dentox Digital is registered. For international clients, the parties agree to attempt to resolve any dispute through good-faith negotiation first. If negotiation fails, disputes will be submitted to binding arbitration under internationally recognised commercial arbitration rules.

Nothing in these Terms prevents either party from seeking urgent injunctive relief in a court of competent jurisdiction to protect confidential information or intellectual property rights.

Questions about these Terms? We're happy to clarify anything before you engage our services.

• Email: [email protected]
• Response time: Within 4 business hours for general enquiries; within 5 business days for formal legal requests
• Company: Dentox Digital

You may also review our Privacy Policy to understand how we handle your personal information.